Privacy Statement for Battle in the Blood Users

This Privacy Policy has been effective since 27th of November 2017. No previous revisions have been done. 


The University of the Philippines Manila (referred in this document as “HIV GET Project Team”, “we”, “our”, and “us”) takes your privacy seriously and is commited to protecting and respecting the privacy of your personal and sensitive data. We want you to be informed on how we gather, use, store and process your data.


This Privacy Statement is applicable to the mobile gaming application entitled “Battle in the Blood” (#BitB).

We respect the privacy concerns of all users of the game. Responsible use of the information you share by using the game is paramount. We have created the following privacy policy statement in order to help you understand what data is collected, how the data you provide will be processed and used and your rights regarding the data we hold.


By playing Battle in the Blood you are supporting research into the use of mobile games for HIV communication and education. Data collected will be used to assess uptake and retention of the game among target populations in the Philippines only. It will help to identify ways to improve the game design and provide an evidence base to improve the quality and reach of future HIV communication and education campaigns.

To achieve this, we collect and process some personal and sensitive information which are explained in this privacy policy.

You may refuse to provide this data by denying access to your devices media files and Global Positioning System (GPS) location data. Refusing to provide this data will not restrict your access to any of the games features. By allowing access to your devices media files and GPS location data you are consenting to participate in this research.

Any data used for publication will be anonymized.  

Ethical approval for the project was obtained from ethic committees at the University of the Philippines College of Medicine and Liverpool School of Tropical Medicine.


Device ID

We use a device ID to collect data at individual user level. The device ID is generated using the device’s MAC/IMEI/MEID, which is altered to limit the ability to identify the relevant device in the future. This is classed as personal information as someone with specialist knowledge could process this information to identify a user by linking the device ID to personal information held by another company. To ensure your personal information is protected all data is encrypted and only designated members of the HIV GET Project Team have access to the device ID data. This information will never be published or shared with anyone outside the HIV GET Project Team.     

Username: Open Field

Personal information about yourself, such as your real name, age, address, telephone number, occupation and e-mail address is not required to use the game. Please note that your username in the game will be visible to other users via the leaderboard. We therefore advise that you do not include any personal information in your username. Your username will only be connected with your high score and no other data collected.

Longitude and Latitude

Users may choose to provide access to their device’s Global Positioning System (GPS) location data upon first opening the game after installation. This will allow the game to collect the latest longitude and latitude value from the devices GPS during a gameplay session. This information is used to track where users are playing the game at town and village level. Longitude and Latitude data is stored and processed up to two decimal places and then randomized within a 1km2. This allows us to track the towns in which the game is being played without knowing the exact location of the user. It will enable us to understand where within the Philippines the game has reached. You may opt out of providing location data by refusing access to the devices GPS location data or by switching your GPS off while playing the game. Opting out of providing this data will not restrict your access to the game’s features in any way.    


The game includes questions that ask for your age range, gender, sexual orientation and gender of sexual partners. Your response to these questions cannot be connected by us to any information that could be used to identify you. You can refuse to give a response by selecting ‘Do not want to disclose’. This information helps us to track the demographics of our players and assess if the target population is engaging with the game. To ensure your identity is protected all data is encrypted and only designated members of the HIV GET Project Team have access to individual user question responses. We will never publish question responses by an individual user.


We respect and recognize the sensitivity of personal information concerning children and adolescents under the age of 18. We therefore provide this special notice to parent(s) or guardian(s) regarding the collection and processing of information from users under 18. We will not collect and process any personally identifiable information from children and adolescents under 18 years. All users will remain anonymous. Parents and guardians are encouraged to become familiar with the content available within the game.


The Battle in the Blood mobile game contains links to websites containing information about HIV Testing and Counseling, and to specific social hygiene clinics and hospital sites in the Philippines. We are not responsible for the privacy practices or the content of such other sites and expressly disclaim all liability, accountability, obligation, or legal responsibility associated with your use of and the content on such other sites.


Whenever you use the game, cookies and other tracking technologies are used the monitor game use. This data is used to assess how engaged are users are and identify any bugs or sticking points to improve user experience.


We will not share any information collected with third parties except as described below:

EM Studios

EM Studios is a professional game development company who co-designed, built and maintain the game. They are responsible for processing the data from the Unity game engine into a format for use in statistical software. They are expressly obligated to keep all data secure, to not share the data and protect the identity of users.

Liverpool School of Tropical Medicine

Researchers from the Liverpool School of Tropical Medicine are supporting the analysis of the data from the game. They are expressly obligated to keep all data secure, to not share the data and protect the identity of users.  


Opt out of providing data

Data is only collected when the game in installed on your device and you have granted permission to the devices media files and GPS location data. You have the right to refuse to provide some or all of the data.

Rescinding your consent

You have the right to refuse further collection by notifying us by email on Uninstalling the game on your device will also stop any further data collection.

Accessing, modifying and deleting your information

You may request access to modify or delete the personal information we hold which includes device ID and location data. Contact with your request.  


We reserve the right to modify this privacy policy anytime. If we make any material changes in the way we use your Personally Identifiable Information, we may notify you of the changes on our website, either by email, or by any method we determine. The method we chose is our sole discretion. Any changes to this privacy policy will be effective upon Fifteen (15) days following our posting of notice of the changes on our website and will replace any prior Privacy Policies. These changes will be effective immediately for new users of our game and/or website. Continued use of our game, following notice of such changes shall indicate your acknowledgement and agreement to be bound by the terms and conditions of such changes.


We are dedicated to protecting the identity of all users by ensuring all data held is encrypted and by maintaining a very low risk of users being identifiable from the data collected. We welcome any comments and questions on this policy.

Emmanuel S. Baja, ScD

Research Associate Professor,

Institute of Clinical Epidemiology

National Institute of Health

University of the Philippines Manila

Mobile: +63-917-626-6492  

Telephone: +63-2-525-4098


© 2018 HIV GET, All rights reserved